Slova

Development of Magazine Master Layouts

Slova
SlovaSlova
Graphic design
implemented
from 31.03.2015 to 29.06.2015

A little under a year had passed from the moment we started discussing Slova (The Words) magazine till the time we actually started working on the project. Department of Communications and Mass Media of the Voronezh region together with RIA Voronezh saw the need to launch a glossy magazine about positive changes in Voronezh and its suburbs. Slova project was allocated a special place even despite the cost of restructuring teams, projects and budgets.

We are passionate about hyperlocal projects and urban development; Manufactura created Downtown.ru, redesigned RIA Voronezh website, partnered with International Platonov Arts Festival and Edward Boyakov. So we quickly found common ground with the client and were invited to take part in the project. Our design team was responsible for visual aspects and Downtown.ru team helped prepare material for publications.

We managed to complete the project in just 2 months.

Voronezh is truly a great place. But in takes a certain effort to get out of your usual "home - office - grocery store" routine and take a different look at the city.
The first message of Slova Chief Editor Sofia Yartseva to the readers.

Number one: Logo

Logo is the first word that the readers see. We presented four different logo concepts to the project management team.

The word "slova" that did not fit on the magazine cover. We suggested making a hyphen a mascot of the entire project as a symbol of something that lasts, a process between the beginning and the end. The title was going to have a lot more than just letters behind it — It represented one month of the city life. So hyphen was a symbol of the unsaid that did not fit on the cover.

Modern geometric grotesque without unnecessary drama and mystery. It leaves a lot of room for creativity and serves as a simple, but solid foundation. Big John font was used as the basis for this logo.


Letters form words, words make up sentences and sentences tell the story. The idea to call the magazine Slova (The Words) focuses the reader's attention on the content and its meaning. In this version we proposed to highlight just the first letter and make it large and contrasting. We wanted to convey the idea of focus and concentration.


We often take on tasks that we are not familiar with. Like navigational signage for the Voronezh Chamber Theatre or design of Slova magazine, which was our first experience of designing a printed magazine. Our work finds an echo in people’s hearts and we get new contracts, rewards and a little bit of fame. Each unfamiliar task extends our competences and sharpens our skills. A sense of responsibility inspires us to do the work the best we can. Sometimes we pay a high price for it, but it’s totally worth it.

Customer review

"Being a government institution we had certain criteria when selecting a design studio for our project. Our goal was to make one of the best magazines in Voronezh, so we looked at several studios including the ones from Voronezh and some of the best design studious in Russia. We selected Manufactura because of many high quality projects in their portfolio. Manufactura is one of the best and most famous studios in Voronezh. Yet they offered us a lower price than Moscow studios did.

The magazine turned out very stylish. Many people note that its design is not inferior to the works of famous Moscow studios. The only complaint I may have is that we didn’t receive the guidelines we expected. But overall we are very happy with the result. The magazine looks cool and trendy."

Sofia Yartseva,
Chief Editor


This case uses photos and materials from the Green Soccer Journal and Afisha, Sir Geoff Hurst photo taken by Neil Bedford.

Project team
Dmitriy Sidorov
Art Director
Nadezhda Steshenko
Designer
Elena Moiseeva
Designer
Petr Tulinov
Designer
Olga Zarezina
Manager
Dmitriy Provotorov
Product Manager
Special thanks
Tatiana Dorofeeva
for her trust in us
Sofia Yartseva
for working with passion
Natalia Yancheva
for her attention to detail
Ilya Sakharov
for Slova magazine
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